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You Don't Know Jack Adkins

Editorial ----

2-23 -04

Baby Boomers in Hip-Hop shorts

IT'S STARTING TO HEAT UP IN 2004. I’m not talking about the approaching start of Spring, I’m talking about the Election Season. It’s that time again, folks. For the rest of the year we will be subjected to all kinds of campaigning on TV, radio, and the newspapers. Don’t get me wrong. I believe the political process is VERY IMPORTANT to our country. Without our system of checks and balances, we could end up being in the same boat as one of the countries we push our idea of democracy on. So do your part - register to vote and then actually do it.

America is the greatest country on Earth, but we certainly can get some chuckles out of the political process. Heck, look at California and the shape they are in. California is a funny state. I can’t believe they were making fun of Florida a few years back.

I went into Wal-Mart a few days ago and was walking past the men’s department and noticed they were selling shirts by the folks that brought us the Super Bowl halftime show, namely MTV. These particular shirts were for the band Punk’d. Now I’m thinking Wal-Mart is always going on about how they don’t sell shirts that carry offensive slogans. Hmmm. If anyone knows anything about our language, slang in particular, then they know the term “punked” refers to being raped in prison. If that is not an offensive term then I don’t know what is. So off I go in search of the Manager to inquire about this particular shirt.

It turns out the Store Manager was not there but, the Men’s Department Manager was…Ah Hah! So I asked him about the shirts in question. He was not aware what the term “punked” refers to, and vowed to call Wal-Mart’s corporate offices in Bentonville to ask about their policy concerning these shirts. It has been a week now and the shirts are still on display at Wal-Mart. Could this be another corporate marketing myth exposed? I shall investigate further and report the results next month.

This brings us to the business of how our society and the idea of what is acceptable continues to evolve. Wal-Mart seems to be taking over the suburban shopping experience in America, driving a lot of the smaller stores out of business. It concerns me is that we may eventually have very little to choose from other than those items Wal-Mart deems we should be offered. K-Mart is pretty much gone. All the grocery stores around Wal-Mart Supercenters pretty much close down after Wal-Mart builds.

I like low prices as much as the next person, but at what price? Is freedom of choice the price we pay in the long run? When I went to Wal-Mart the other day, I also happened to look at the men’s shorts. I had a choice of big baggy hip-hop shorts or old-men-type walking shorts. I kind of like to think of myself as somewhere in between those two extremes (If you count being as far away from hip-hop as possible as being somewhere in-between). But therein lies the point of the problem. Wal-Mart doesn’t see many of the in-betweens in their marketing plan or demographics.

Are we doomed to eventually see old men in hip-hop clothing walking around? I think not. As we Baby-Boomers get older and become the largest demographic group to ever reach the graying stage, we are going to start squawking, and it is not going to be pretty. I can see the 60’s activism spark rekindled in a bunch of aging Baby-Boomers, and geriatric sit-ins taking place all over the country. And we will be sitting there a lot longer than we did in the 60’s because we won’t be able to get back up so easy.

Myself? I am thinking about buying a van, carpeting the inside and maybe adding a black light or two.



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Year-End Blessings >>>

The RVs Return to Capistrano >>>

The '73 Reunion and the Blast are now past >>>

Class of 1973 30-Year Reunion Report >>>

What I've Learned In Thirty Years >>>

Pre-Reunion Spoutings >>>

May and Memories of Summer >>>

Taxes and Bikini Waxes >>>

Late March potpourri>>>

Winter Doldrums etc. >>>

Telemarketers, ATMs and Raider fans >>

It Only Seems I've Gotten Mellow >>

End of the year Potpourri >>

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Lighting up is getting harder in South Florida >>

Living with Yankee neighbors>>

The Bug Got Me and Other Stuff >>

Lauderdale, Attack Show Dogs and Beanie Baby Millionaires >>

Driver Insanity, Cabinets and Typhoid Mary >>

Clean Pot Holders and Shiny Tools >>

What time is Oprah on? >>

Pink Flamingoes are keeping me Awake >>

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Conspiracy Theory >>

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In With the New(year) >>

Blaming the Holidays >>